Cocuy Saroche

SAVOR A CAREFULLY CRAFTED SENSORY EXPERIENCE

NATURAL

AGAVE

HARVESTED

BY HAND

VENEZUELA

MADE FROM 100% PURE, HAND-HARVESTED AGAVE

SAVOR A CAREFULLY CRAFTED SENSORY EXPERIENCE

NATURAL AGAVE HARVESTED BY HAND IN VENEZUELA

MADE FROM 100% PURE, HAND-HARVESTED AGAVE

An essential part of Venezuelan culture

Cocuy is a spirit born in Venezuela, made from the remarkable and resilient agave cocui trelease, a plant native to our land and one of the most iconic treasures of our natural heritage.

Agave cocui trelease

The roots of Cocuy stretch back centuries. Its production, passed down from parent to child across generations, has become a living, breathing part of Venezuelan culture.

Cocuy Saroche

Pure Ancestral Agave

Its recipe remained a family secret for years.

Within the DUG GROUP family, we find records of Cocuy making that even predate other, better-known spirits such as rum or brandy. For years, its recipe and craft remained guarded, enjoyed only within the family at celebrations and festive gatherings, just as in the rest of the country.

An idea that turned into a dream

One day, we had an idea that would become a dream, and now a reality: to invite the world to discover and fall in love with Cocuy, proudly sharing this piece of our culture and tradition through an exclusive, high-quality product that redefines the world of premium agave.

Opportunities for a brighter future

Throughout this process, we have also embraced a commitment to reclaim the forgotten lands of this arid region of Venezuela, restoring life and purpose to them. From our Santa Rosalía estate, we work alongside local communities to revitalize the region through agave cultivation and shared effort, planting not only crops, but also opportunities for a better future.

And so, Cocuy Saroche came to life

This is how Cocuy Saroche, Venezuela's first single estate agave, was born, produced using a process that combines the artisanal expertise of past cocuyeras with rigorous quality control that surpasses the highest standards.

Discover

our process

A journey through the meticulous craft of Cocuy Saroche, where modern skills intertwine with ancestral knowledge to create a premium cocuy that honors its roots and traditions.

It all begins on our land

The cocui trelease agave grows under the sun at Hacienda Santa Rosalía, our estate in Lara, Venezuela, where it is cultivated with flair and care.

Patience is key

For 8 to 10 years, the plants mature slowly, absorbing the essence of the arid soil and the warm winds of our region.

Harvesting. An act of respect

When the agave reaches maturity, it is harvested by hand, honoring each plant with the respect it deserves.

Cooking processes

In steam ovens, the agave hearts are slowly cooked at 96ºC for 36–48 hours, then cooled for another 12 hours.

Agave’s flowing soul

During milling, the cooked agave is crushed and pressed to release its juice.

Responsible production

The leftover fiber is reused as livestock feed, efficiently integrating it into a sustainable recycling model.

The awakening

The juice undergoes natural fermentation in open tanks, using yeasts that transform the essence of the agave into the soul of cocuy.

Distillation: the art of elevating craftsmanship

In exclusive copper stills, the fermented liquid is distilled twice, refining each drop to perfection: a 100% pure cocui trelease agave spirit.

The result: Pure ancestral agave

After a period of rest, we bottle this story of tradition, dedication, and love for our land into Cocuy Saroche, ready to be shared with the world.

Santa Rosalía Estate

Discover Venezuela’s first single estate agave. We are the only producer that controls the process from land to bottle. All our agaves are sown and harvested at Santa Rosalía Estate, in the State of Lara, Venezuela.

Santa Rosalía Estate

In the heart of Usera, Iribarren municipality, Lara State, Venezuela, lies Hacienda Santa
Rosalía.

An expanse of over 490 hectares dedicated to cultivating and caring for the Cocui Trelease agave, the essential raw material for Cocuy Saroche production.
Tradition and ancestral knowledge

Under an arid climate, our
hacienda is an oasis of tradition and ancestral knowledge.

Its sandy soils and xerophytic flora, provide the perfect setting for cocui trelease agave to flourish.
The Dug Group family

For more than four generations, the DUG Group family has safeguarded the estate.

In expert hands, each plant receives the care it needs to reach its full potential, ensuring the quality of Cocuy Saroche.
Roots, commitment and tradition

Santa Rosalía is a symbol of commitment and tradition; the home of our raw material that elevates our cocuy to the Single Estate category.

On these lands, we cultivate heritage and the unique flavor of Saroche, an elixir that captures the essence of Venezuela.

Our

Commitment

To bottle the essence and flavor of our land, we must respect it.

That is why at DUG GROUP we commit to supporting the local communities the people who make Cocuy Saroche possible, as part of the Cocuy legacy.

Margarita

Ingredientes

2 oz. Cocuy Saroche
1/2 oz. Pineapple Juice
1 oz. Lime Juice
1 oz. Simple Syrup
5 Cilantro leaves

Preparation

Combine all ingredients in a cocktail shaker with ice. Shake well, strain, and serve in a glass previously rimmed with salt.

Cardenal

Ingredientes

2 oz. Cocuy Saroche
1 oz. Hibiscus Syrup
1 oz. Lime Juice
Salt and Tajín

Preparation

Combine all ingredients in a cocktail shaker, add large ice cubes, and proceed to shake. Strain into a short glass (lowball) containing ice chips and a salt and Tajín rim. Optional: garnish with lime and dehydrated hibiscus flower.

Ancestral

Ingredientes

2 oz. Cocuy Saroche
1/2 oz. Pineapple Juice
1 oz. Lime Juice
1 oz. Simple Syrup
5 Cilantro leaves

Preparation

Combine all ingredients in a cocktail shaker, muddle with the cilantro, add large ice cubes, and proceed to shake. Strain into a glass or coupe containing ice chips and a salt rim. Garnish with a fresh pineapple wedge and cilantro leaves.